Keyword tracking is broken.
Track questions, not keywords.
"What should I write next?"
No idea. Which keywords go together?
"What should I write next?"
Descaling - 220 keywords, zero coverage.
Why does keyword tracking feel like guessing?
Because it ignores how people actually search. Users ask questions - your tools show you fragments.
The problem with keyword tracking
- People search with questions, not keywords
- One intent splits into dozens of variations
- You track 500 keywords but miss the bigger picture
How Question Universe works
- Groups keyword variations into question clusters
- Each cluster = one intent your audience has
- Track 4 clusters instead of 500 keywords
What you can finally see
- Which questions you already answer well
- Which ones you almost win (positions 11-50)
- What to write next based on real gaps
How It Works
From chaos to clarity in 3 steps
Question Universes
Create universes around topics you want to dominate. Track all the questions your audience asks about that topic.
Smart Clusters
Group related question variants automatically. See 'best coffee machine' and 'which coffee maker to buy' as one topic.
Win/Lose Tracking
Know instantly which questions you're winning (top 10), partially covering (11-50), or losing entirely.
Coverage Analytics
Track your topic coverage over time. See trends, gaps, and opportunities to expand your content.
AI Cluster Generation
Let AI suggest question clusters based on your topic. Discover questions you didn't know people were asking.
Competitor Gaps
See which questions competitors rank for but you don't. Find content opportunities in minutes.
Use Cases
Built for question-first content strategy
Content Teams
Build content strategies around questions your audience actually asks. Prioritize by coverage gaps.
SEO Agencies
Show clients exactly which questions they're winning. White-label reports that demonstrate ROI.
Niche Sites
Dominate your niche by answering every question. Track progress from 0% to 100% coverage.
How It Works
Question clusters, not keywords
Instead of tracking hundreds of individual keywords, track question clusters that represent topics you want to own.
Create a Universe
Pick a topic you want to dominate. "Coffee Machines", "Running Shoes", "Home Security".
Add Question Clusters
Add questions manually or let AI generate them. We'll find all the variants automatically.
Track Your Coverage
See which questions you're winning, losing, and what to write next to increase coverage.
FAQ